Social media can help you reach new audiences, promote your content, and ultimately grow your brand and business. However, simply posting a link to your blog post on Facebook or Instagram is not so easy. To be successful on social media, you need to develop a detailed strategy and plan your attacks. Luckily, you can start your social media marketing journey by following some best practices. Also, there are many third-party tools that help streamline the content publishing process and drive social engagement. In this guide, we’ll examine the characteristics of a social media strategy and why it’s so important for your business. Next, we’ll discuss how to create a successful social media plan, and share tips and tools to help you along the way. Let’s get started! Why You Need a Social Media Strategy A social media marketing strategy is a comprehensive plan for how you create content, share it on social platforms, and engage with your audience. From conducting market research to posting content to evaluating results, we cover every step of the process. Without a clear strategy, you may struggle to see results. Posting random links to blog posts and Social media management packages does very little to actually engage […] read more