TVC (Television Commercial) production in virtual production studios typically involves the following steps:
Pre-production: This is where the concept, script, storyboard, and art direction are developed. In virtual production, this may also include designing the virtual set and characters.
Virtual set creation: Using virtual production software, a virtual set is created that matches the storyboard and art direction. This set can be fully 3D or a mix of 3D and real-world elements captured through a process called photogrammetry.
Motion capture: Actors perform in a motion capture studio, where their movements and expressions are captured by sensors and cameras. This data is then used to animate virtual characters in the virtual set.
Live-action filming: Actors are filmed against a green screen or LED screen, where the virtual production set is displayed in real-time. This allows the director to see how the actors will interact with the virtual environment and make adjustments on the fly.
Post-production: Once the live-action footage is captured, it is edited and composited with the virtual set and characters. This process involves adding lighting, shadows, and other effects to create a seamless integration between the live-action footage and virtual elements.
Sound design: Sound effects and music are added to enhance the overall experience.
The result is a high-quality TVC that combines the best of live-action and virtual production. Virtual production studios allow for greater creativity and flexibility, as well as faster turnaround times and cost savings.
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